Swinkels' FreeBrew, a craft soda brewed with beer grains, taps into Gen Z's growing preference for non-alcoholic drinks, with the "Break free from..." campaign challenging societal norms. By using small, rebellious actions, the campaign highlights that even the smallest protests can create significant impact, positioning FreeBrew as a bold alternative to alcohol.

SHOT ON: Canon R5

LENS: Canon 24-105mm / Canon 7-15mm

MODELS: Joshua Abraham, Puk Bijnen, Bodi Brusselers, Lindsay de Wit, Hannah Touw

RETOUCHER: Tim de Baat

LOCATION: PEEK Creative Studios, Etten-Leur

CLIENT: Freebrew

AGENCY: SuperRebel Agency

PRODUCTION: PEEK Creative Studios

FREEBREW

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